Bounce Rate full Guide to Improve Search Ranking

“What is Bounce Rate? Difference between Bounce Rate and Exit Rate, how is Bounce Rate calculated, what is Bounce Rate?

Is the Bounce Rate of your website high? Do you know what a Bounce Rate is? And what is an Exit Rate? If you don’t know, let me tell you that a high Bounce Rate of any website lowers its ranking in search engines.

If your website has a high Bounce Rate, you should work to reduce it and improve your website’s ranking in search engines.

In this article, I have also provided formulas for calculating Bounce Rate and Exit Rate, which will help you easily calculate the Bounce Rate and Exit Rate of your website.

I have detailed in this article what the Bounce Rate of a website should be, and you will get complete information through this article on how you can reduce the high Bounce Rate of your website.

Bounce Rate: Complete Guide

What Is Bounce Rate

Bounce Rate occurs when visitors visit a single page on a website and then leave from that page without visiting any other pages. This is referred to as a ‘Bounce.’ When a website owner uses Google Analytics to calculate the Bounce Rate of their website, the rate obtained is the website’s Bounce Rate.

A higher Bounce Rate leads to a lower ranking of your website on search engines, so you should always check your website’s Bounce Rate and try to reduce it.

You should identify and improve the reasons behind the high Bounce Rate on your website, which will decrease the Bounce Rate and increase your ranking in Google.

Now that you understand what Bounce Rate is, let me tell you how you can calculate the Bounce Rate.

How to calculate Bounce Rate

If you want to calculate the Bounce Rate of your website, I will provide you with a formula to do so.

                                  Bounce Rate = One Page Visits / Total Visits

You can use this formula to easily calculate the Bounce Rate of your website. Let me give you an example.

Suppose on one page of a website, 45 visitors arrived and then left from the same page, and another 55 visitors went from that page to a second page and then to a third page, all within the same website, making a total of 100 visitors who visited that website.

Now, using this formula, we will calculate the Bounce Rate.

Bounce Rate = One Page Visits 45 / Total Visits 100

According to this, the Bounce Rate of that website would be 45%.

What is Exit Rate

Exit Rate is when visitors come to a specific page on a website and then leave the website after moving to the second, third, fourth, etc., pages. This is referred to as an ‘Exit.’ When a website owner uses Google Analytics to calculate the Exits made by visitors on their website, the rate obtained is called the Exit Rate of that website. A high Exit Rate is not good for any website as it affects the website’s ranking on search engines. Therefore, you should determine your website’s Exit Rate and work to reduce it to help your website grow. If you understand what Exit Rate is, let me show you how to calculate it.

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How to calculate Exit Rate

If you want to calculate the Exit Rate of your website, here is a formula that will be helpful in calculating your website’s Exit Rate.

                                               Exit Rate = Total Exits From Page / Total Visits To Page

Using this formula, you can easily calculate the Exit Rate of your website.

Let me give you an example to help you understand this.

Suppose 100 visitors visit a specific page on a website, then move on to the second page of the same website, and from that second page, 30 visitors exit.

  Exit Rate = Total Exits From Page 30 / Total Visits To Page 100

So, the Exit Rate for the second page would be 30%.

Afterward, the remaining 70 visitors visit the third page of the website, and from this third page, 35 visitors exit.

  Exit Rate = Total Exits From Page 35 / Total Visits To Page 70

Here, the Exit Rate for the third page would be 50%.

Now, the remaining 35 visitors go to the fourth page and all of them exit from this page.

  Exit Rate = Total Exits From Page 35 / Total Visits To Page 35

Thus, according to this, the Exit Rate for the fourth page would be 100%.

How to Check Bounce Rate?

To check the bounce rate of your website, you can use web analytics tools, the most common of which is Google Analytics. Here’s a simple step-by-step guide on how to check the bounce rate using Google Analytics:

  1. Set Up Google Analytics:
    • First, ensure that Google Analytics is set up on your website. This involves creating a Google Analytics account, setting up a property for your website, and then adding the tracking code provided by Google Analytics to the pages of your website. Check Full google analytics guide
  2. Access Your Google Analytics Dashboard:
    • Log in to your Google Analytics account.
    • Navigate to the dashboard associated with the website for which you want to check the bounce rate.
  3. View Bounce Rate:
    • In the Google Analytics dashboard, you can view the bounce rate in several ways:
      • Home Report: This gives you a quick overview, including the bounce rate for your site.
      • Audience Overview: Go to “Audience” then “Overview” on the sidebar. This will show you the site-wide bounce rate along with other metrics like sessions and session duration.
      • All Pages Report: Go to “Behavior,” then “Site Content,” and select “All Pages.” This report shows the bounce rate for individual pages of your site.
  4. Analyze the Data:
    • Look at the bounce rate data to identify patterns. High bounce rates on specific pages might indicate issues with content, page layout, load times, or other factors that can detract from user experience.
  5. Set Up Segments and Filters:
    • To get more detailed insights, you can set up segments and filters in Google Analytics to view bounce rates for specific types of visitors, such as those coming from social media, specific countries, or using certain devices.
  6. Monitor Regularly:
    • Bounce rate is a dynamic metric that can change with updates to your website, shifts in user behavior, or external factors. Regular monitoring can help you understand trends and the impact of any changes you make.

Using these steps, you can effectively check and analyze the bounce rate to optimize your website’s performance and user engagement.

Ideal Bounce Rate of Website

Friends, if you have understood what Bounce Rate is, then the next question arises: what should the bounce rate be for a website? If you don’t know, let me explain it to you. I have divided the Bounce Rate into several parts to make it easier for you to understand.

  • 1% से 15% (Excellent)
  • 16% से 40% (Good)
  • 41% से 55% (Average)
  • 56% से 70% (Normal)
  • 70% +  (Worst)

Now you can understand this better: websites with a bounce rate between 1% and 15% are typically very famous, and such websites make up only 5% of the internet.

Following that, only 15% of websites have a bounce rate between 16% and 40%, which is considered good.

Then, there are 25% of websites that perform moderately well, having a bounce rate between 41% and 55%.

On the internet, 45% of websites have a bounce rate between 56% and 70%. These include new bloggers who may not have much knowledge.

Then there are websites with a bounce rate over 70%, which only constitute 10% of the internet. These websites have a very poor bounce rate. This can happen when the website owner does not do proper SEO, is a new blogger, or there could be many other reasons.

If your website has a very high bounce rate, you can find out the reasons and make improvements to reduce it and enhance your ranking in search engines.

Did you know that different types of websites have different bounce rates? I will tell you about some websites; here they are:

The ideal bounce rate for a website can vary significantly depending on the type of website and its content. Here’s a general guideline:

  1. Content Websites: For blogs or news sites, a typical bounce rate might be between 40-60%. These sites often have higher bounce rates because visitors might just read a single article and then leave.
  2. E-commerce Sites: For online stores, a lower bounce rate around 20-40% is more desirable. A lower rate suggests that visitors are engaging more with the site, possibly viewing product details, adding items to their cart, and making purchases.
  3. Landing Pages: These can have a very wide range of bounce rates depending on their goals. If a page’s sole purpose is to provide quick info or capture a simple lead (like an email sign-up), the bounce rate could be higher, even over 70-90%.
  4. Service or Product Websites: For websites offering specific services or products, a bounce rate around 25-55% is typically seen. Lower bounce rates indicate that the site effectively attracts the right visitors and encourages further interaction.

Ultimately, the best bounce rate for your website depends on your specific goals and audience. If your site’s bounce rate is unusually high or low, it might be worth analyzing user interactions more deeply to understand their behavior and possibly improve site engagement.

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How to Reduce Bounce Rate: Simple & Easy Method

Is your website’s bounce rate high? If it is, you should reduce it because it lowers your website’s ranking on search engines, which prevents your website from growing.

If you have understood what bounce rate is, let’s discuss how to reduce it. Here are some methods you can follow to lower your website’s bounce rate:

  1. Increase Page Loading Speed

One reason for a high bounce rate is slow page loading. If a visitor opens a page on your website and it loads slowly, they may not like it and leave the page.

Therefore, you should improve the loading speed of your pages. A good loading speed is 3 to 4 seconds; if it takes longer than 5 seconds to load, you should work on improving this. By speeding up the page loading times, you can reduce your website’s bounce rate.

  1. Provide High-Quality Content

Low-quality content can also increase a website’s bounce rate. It’s crucial to provide your visitors with high-quality content. Such content creates a good impression on both search engines and visitors.

If the content is of high quality, visitors will understand it better because they trust and follow such content. Providing high-quality content can decrease your website’s bounce rate.

  1. Implement Internal Linking

Another reason for an increased bounce rate is the lack of internal linking. If a website’s pages do not have internal links, visitors might leave the website from the first page they visit because they do not find any links to other pages. Therefore, it is very important to include internal links in your content.

This will make it easier for visitors to navigate from one page to another on your website. If your website has a high bounce rate, you can reduce it by improving internal linking.

  1. Use Reader-Friendly Headings

If reader-friendly headings are not used in the content, it can also cause a high bounce rate. So, when writing content, it is important to ensure that the headings are related to the topic and are SEO-friendly.

Using reader-friendly headings can reduce the high bounce rate of your website. Such headings positively impact visitors and they tend to enjoy reading your content.

  1. Improve Website Design and Structure

If the design and structure of your website are not good, it can negatively affect visitors, which increases the bounce rate. Therefore, it is very important to improve your website’s design and structure.

For this, you can install themes available on the internet to change the look of your content. After installing a theme, you can customize the content layout according to your preferences.

You can also change the font color and text size according to your content, which helps readers understand and enjoy reading it. You can add images to your content, which helps visitors understand the content just by looking at the images.

If you design your website and make your content attractive in this way, visitors will prefer reading your content, and your website’s bounce rate will decrease.

  1. Website Should Be Mobile-Friendly

If your website is not mobile-friendly, it’s a major reason for an increased bounce rate, especially since most people now use mobile devices extensively. It’s very important for your website to be mobile-friendly.

For this, you should install an AMP (Accelerated Mobile Pages) theme on your website. Using an AMP theme will make your website mobile-friendly.

Because of this, your website will automatically adjust to the screen sizes of desktops, tablets, and mobile devices, making people more likely to enjoy reading your content and thus reducing your website’s bounce rate.

Difference between Bounce Rate And Exit Rate

Friends, you all must have understood what Bounce Rate and Exit Rate are. If you have, let’s discuss the difference between these two. Let me explain the difference between them.

When visitors visit a single page of a website and bounce off that landing page, the Bounce Rate increases. If visitors navigate to other pages of the website after visiting that page and exit from the second, third, fourth, etc., pages, it is included in the Exit Rate.

Visitors can arrive at a landing page from anywhere, whether through a link provided on another website or from somewhere else, but they only exit after navigating to the second, third, fourth, etc., pages of the website if the page meets the visitors’ expectations.

The formula to calculate Bounce Rate is (Bounce Rate = One Page Visits / Total Visits), and the formula to calculate Exit Rate is (Exit Rate = Total Exits From Page / Total Visits To Page).


Friends, through this article, we have learned what Bounce Rate is, why it can become high, and what Exit Rate is.

We have also provided the formulas to calculate Bounce Rate and Exit Rate, which can help you easily determine these rates for your website.

Some solutions have been suggested to reduce a high Bounce Rate. By following these, you can decrease your website’s Bounce Rate and improve your ranking in search engines.

This article also explains the difference between Bounce Rate and Exit Rate, as many people often confuse the two, thinking they are the same, but they are different. You should aim to keep your website’s Bounce Rate as low as possible.

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What is Bounce Rate? I’ve noticed that many people have questions and problems related to this on the internet, and I am addressing some important questions in this article.

Q.1 What is the effect of Bounce Rate on SEO?

Ans. Bounce Rate is an important part of Technical SEO. We perform SEO on our websites to improve their ranking in search engines, and if the website’s Bounce Rate is high, it will significantly affect the SEO, causing the website’s ranking in search engines to drop.

Q.2 What is Dwell Time?

Ans. Dwell Time is the period a visitor spends on a website after clicking on it from a search engine results page. When someone searches for a topic, the search engine displays related results. If the visitor clicks on one of these website links and then spends time on that website before returning to the search engine results page, this duration is referred to as Dwell Time

Q.3 what does 100% Bounce Rate mean?

Ans. It means that all the visitors coming to your website are bouncing off from the landing page itself. If a website’s Bounce Rate is so high, it can never rank on a search engine. If your website’s Bounce Rate is that high, you can reduce it by making improvements in your website and its content 

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