20 Easy Ways to Improve Your Website’s Ranking (Even if you’re not a SEO expert)!

Hi friends, have you heard of black hat SEO? Do you know what black hat SEO is? If you don’t, then don’t worry, you will understand black hat SEO well by reading this article.

A research has shown that in the past, many website owners used black hat SEO techniques to rank their websites at the top of search engine result pages (SERPs), which was against the rules of search engines.

However, search engines have also become very smart now. If search engines find out about a website that is using black hat SEO techniques to rank high on search engine result pages (SERPs), the search engine can penalize the website and lower its ranking.

If you want to do black hat SEO for your website, then this article is going to be helpful for you. This article describes 20 easy ways to do black hat SEO.

Here below, I have prepared a detailed guide that you can follow to easily do black hat SEO for your website.

What is Black Hat SEO

Black hat SEO is an SEO technique that aims to rank a website high on search engine result pages (SERPs), but it is done by not following the search engine’s rules, using incorrect methods, and only considering Google bots.

This is done so that traffic can come to the website and the ranking can increase. This is called black hat SEO. A website can rank high on search engine result pages (SERPs) for a short time by doing black hat SEO, and as soon as Google bots find out, such websites may also be penalized.

If you are a beginner, you should be aware of this so that you can avoid making such a mistake and improve your website in search engines by doing SEO correctly.

So you must have understood what Black Hat SEO is. Now I will tell you about the pros and cons of Black Hat SEO.

Benefits and Drawback of Black Hat SEO

Benefits	Drawbacks
By employing Black Hat SEO, you can drive more traffic to your website.	Such techniques deteriorate user experience, dissuading visitors from revisiting such websites.
Through these methods, websites achieve higher rankings on Search Engine Result Pages (SERPs).	Black Hat SEO employs incorrect techniques to rank on search engines, potentially leading to a decline in rankings.
Using these tactics, one can provide backlinks to other websites in exchange for money.	If there’s excessive internal linking in a blog post, search engines may not favor the website, possibly leading to ranking drops.
These techniques can swiftly get a new website ranked on search engines.	If search engines become aware of these tactics, they might penalize the website.
Black Hat SEO yields quicker results compared to White Hat SEO.	Black Hat SEO techniques are unethical and unlawful.
Black Hat SEO techniques focus on website ranking by disregarding search engine rules.	These methods violate search engine regulations.
Black Hat SEO is often more cost-effective than White Hat SEO.	These techniques can lead to suspension of your website from Search Engine Result Pages (SERPs).
Redirects can be used to direct visitors to specific pages.	Invisible text goes against search engine algorithms, resulting in unfavorable outcomes for your website.
Black Hat SEO yields fast and seemingly better results in a shorter period.	Copying content from one website to another can harm the search engine rating of the copied website.

20 Black hat techniques to Improve Your Website’s Ranking

When you know what Black Hat SEO is, the question arises as to how Black Hat SEO is done.

To do this, I have explained 20 Easy Ways here, which you can read to do Black Hat SEO for your website. These are as follows:

1. Cloaking

Cloaking is a form of deception in which a website shows different content to visitors and search engine crawlers. This is done to manipulate the search engine results pages (SERPs) and improve the website’s ranking for certain keywords.

For example, a website that sells shoes might create a landing page that is optimized for the keyword “cheap shoes.” This page might show a list of cheap shoes on the front end, but the search engine crawler might be redirected to a page that shows a wider range of shoes, including some that are not cheap.

Cloaking is considered a black hat SEO technique because it is deceptive and violates search engine guidelines. If Google finds out that a website is using cloaking, it may penalize the website by lowering its ranking in the SERPs or by taking the website out of the index altogether.

Here are some of the risks of using cloaking:

• Your website could be penalized by search engines.
• You could lose the trust of your visitors.
• You could be accused of fraud.

If you are considering using cloaking, it is important to weigh the risks and benefits carefully.

2. Keyword Stuffing

Keyword stuffing is the practice of using keywords excessively in a piece of content. This can be done by repeating the keyword multiple times in a row, using it in unnatural or irrelevant contexts, or using it in a way that is not grammatically correct.

Keyword stuffing is considered a black hat SEO technique because it is deceptive and violates search engine guidelines. If Google finds out that a website is using keyword stuffing, it may penalize the website by lowering its ranking in the SERPs or by taking the website out of the index altogether.

Here are some tips for avoiding keyword stuffing:

• Use your keywords naturally and in a way that is grammatically correct.
• Avoid repeating your keywords too many times in a row.
• Use your keywords in a variety of contexts, not just in the title, headings, and body of your content.
• Use related keywords to help improve your content’s relevance.

By following these tips, you can write high-quality content that is optimized for search engines without resorting to keyword stuffing.

3. Content Scraping

When content is scraped from a website and published on another website, this process is called content scraping. It is a black hat SEO technique.

Example: When a website publishes a news article or other content that Google is not aware of, and another website scrapes that news article or content using an RSS feed and publishes it on its website.

At that time, Google is forced to rank the content of both websites, and then after some time, Google lowers the ranking of the website with the duplicate content.

Now you must have understood what content scraping is and how it works. There are many tools available on the internet that can help you scrape content easily.

Here are some names of scraping tools:

• Scrapy
• Beautiful Soup
• Octoparse
• ParseHub
• WebHarvy

4. Duplicate Content

Duplicate content is content that is identical or very similar to content that is already published on another website. This can happen for a variety of reasons, such as when a website copies content from another website without permission, or when a website uploads the same content to multiple websites.

Duplicate content is considered a black hat SEO technique because it is deceptive and violates search engine guidelines. If Google finds out that a website is using duplicate content, it may penalize the website by lowering its ranking in the search engine results pages (SERPs) or by taking the website out of the index altogether.

There are many reasons why someone might use duplicate content. Some people do it to get quick results in search engine rankings. Others do it to save time and effort, rather than creating their own content. Still others do it to try to steal traffic from the original website.

However, duplicate content is a risky practice. It can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using the duplicate content.

Here are some tips for avoiding duplicate content:

• Make sure that all of the content on your website is original and unique.
• Use a plagiarism checker to help you identify any duplicate content on your website.
• Avoid scraping content from other websites.
• Use different keywords and phrases in your content.

By following these tips, you can help to ensure that your website is not penalized for duplicate content.

5. Private Blog Network

Private blog networks are a type of black hat SEO technique that is considered unethical and can lead to penalties from search engines. PBNs work by creating a network of websites that are all linked to each other. These links are then used to artificially inflate the search engine ranking of the target website.

There are many reasons why someone might use a PBN. Some people do it to get quick results in search engine rankings. Others do it to save time and effort, rather than creating their own content or building links naturally. Still others do it to try to cheat their competitors.

However, PBNs are a risky practice. They can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using the PBN.

Here are some tips for avoiding using a PBN:

• Do not create or participate in a PBN.
• Build links to your website naturally.
• Create high-quality content that is relevant to your target audience.

By following these tips, you can help to ensure that your website is not penalized for using a PBN.

 

6. Spam Comments

Spam comments are comments that are posted on a website for the sole purpose of promoting a website or product. They are often irrelevant to the content of the website, and they may be offensive or misleading.

Spam comments are considered a black hat SEO technique because they are deceptive and can lead to penalties from search engines. If Google finds out that a website is using spam comments, it may penalize the website by lowering its ranking in the search engine results pages (SERPs) or by taking the website out of the index altogether.

There are many reasons why someone might use spam comments. Some people do it to get quick results in search engine rankings. Others do it to save time and effort, rather than creating their own content or building links naturally. Still others do it to try to cheat their competitors.

However, spam comments are a risky practice. They can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using the spam comments.

Here are some tips for avoiding using spam comments:

• Only post comments on websites that are relevant to your target audience.
• Make sure your comments are relevant to the content of the website.
• Do not post comments that are offensive or misleading.
• Do not post comments that are only intended to promote your website or product.

By following these tips, you can help to ensure that your website is not penalized for using spam comments.

7. Link Schemas

Link schema is a type of structured data that is used to provide additional information about links on a website. This information can be used by search engines to better understand the context of the links and to rank the website more accurately.

There are many different types of link schema, but the most common type is a link to a website’s homepage. This type of link schema is used to provide information about the website’s overall content and authority.

Other types of link schema can be used to provide information about specific pages on a website, such as the page’s title, description, and author.

There are many tools available to help websites create link schema. These tools can be used to generate the necessary code and to test the schema to make sure it is working correctly.

However, it is important to note that using link schema for the sole purpose of manipulating search engine results is considered a black hat SEO technique. If Google finds out that a website is using link schema in this way, it may penalize the website by lowering its ranking in the search engine results pages (SERPs) or by taking the website out of the index altogether.

Here are some tips for using link schema ethically:

• Only use link schema to provide accurate and relevant information about your website and its pages.
• Do not use link schema to manipulate search engine results.
• Use a tool to test your link schema to make sure it is working correctly.

By following these tips, you can help to ensure that you are using link schema in a way that is ethical and beneficial to your website.

8. Over SEO Optimize Content

Over-optimization is the practice of using too many SEO techniques in an attempt to manipulate search engine results. This can include things like using too many keywords, adding too many links, and creating unnatural content.

Over-optimization is considered a black hat SEO technique because it is deceptive and can lead to penalties from search engines. If Google finds out that a website is using over-optimization, it may penalize the website by lowering its ranking in the search engine results pages (SERPs) or by taking the website out of the index altogether.

There are many reasons why someone might use over-optimization. Some people do it to get quick results in search engine rankings. Others do it to save time and effort, rather than creating their own content or building links naturally. Still others do it to try to cheat their competitors.

However, over-optimization is a risky practice. It can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using over-optimization.

Here are some tips for avoiding over-optimization:

• Use keywords naturally and in a way that is grammatically correct.
• Do not use too many keywords, links, or other SEO techniques.
• Create high-quality content that is relevant to your target audience.

By following these tips, you can help to ensure that your website is not penalized for over-optimization.

9. Invisible Links

Invisible links are links that are made to be invisible to human visitors, but are still visible to search engines. This can be done by using white text, or by using a transparent background color.

Invisible links are considered a black hat SEO technique because they are deceptive and can lead to penalties from search engines. If Google finds out that a website is using invisible links, it may penalize the website by lowering its ranking in the search engine results pages (SERPs) or by taking the website out of the index altogether.

There are many reasons why someone might use invisible links. Some people do it to get quick results in search engine rankings. Others do it to save time and effort, rather than creating their own content or building links naturally. Still others do it to try to cheat their competitors.

However, invisible links are a risky practice. They can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using invisible links.

Here are some tips for avoiding invisible links:

• Do not use white text or transparent background colors for links in your content.
• Use only high-quality content that is relevant to your target audience.
• Build links to your website naturally.

By following these tips, you can help to ensure that your website is not penalized for using invisible links.

10. Featured Snippet Hijacking

This technique is called “feature snippet hijacking.” It is a deceptive practice that involves creating a feature snippet for a content that is not actually the most relevant or helpful content for the query.

Feature snippets are short, informative summaries of a content that can appear in the search results. They are often used to provide a quick overview of a topic or answer a question.

To hijack a feature snippet, a website owner will create a content that is specifically designed to match the criteria for a feature snippet. This content will often be very short and simple, and it may not be very informative.

When Google’s bots crawl the website, they will see the feature snippet and rank the content in the search results. However, the user will be disappointed when they click on the link and see that the content is not actually what they were looking for.

This technique is considered a black hat SEO technique because it is deceptive and can lead to penalties from search engines. If Google finds out that a website is using feature snippet hijacking, it may penalize the website by lowering its ranking in the search engine results pages (SERPs) or by taking the website out of the index altogether.

Here are some tips for avoiding feature snippet hijacking:

• Do not create content that is specifically designed to match the criteria for a feature snippet.
• Create high-quality content that is informative and relevant to the query.
• Do not use deceptive or misleading language in your content.

By following these tips, you can help to ensure that your website does not use feature snippet hijacking.

11. Article Spinning

Article spinning is a type of content duplication that involves rewriting existing content to make it appear new. This can be done using a variety of techniques, including:

• Replacing keywords with synonyms
• Changing sentence structure
• Adding or removing information

Article spinning is considered a black hat SEO technique because it is deceptive and can lead to penalties from search engines. If Google finds out that a website is using article spinning, it may penalize the website by lowering its ranking in the search engine results pages (SERPs) or by taking the website out of the index altogether.

There are many reasons why someone might use article spinning. Some people do it to get quick results in search engine rankings. Others do it to save time and effort, rather than creating their own content. Still others do it to try to cheat their competitors.

However, article spinning is a risky practice. It can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using article spinning.

Here are some tips for avoiding article spinning:

• Create high-quality content that is original and relevant to your target audience.
• Do not use article spinning tools or services.
• Build links to your website naturally.

By following these tips, you can help to ensure that your website is not penalized for using article spinning.

12. Reporting Competitor Articles

This technique is called “competitor reporting abuse.” It is a deceptive practice that involves reporting a competitor website to a search engine for violating the search engine’s guidelines.

Search engines have guidelines that websites must follow in order to be eligible to rank in their search results. These guidelines include things like creating high-quality content, using relevant keywords, and building links naturally.

Competitor reporting abuse is a way to try to get a competitor’s website penalized by the search engine. This can be done by reporting the competitor website for things like:

• Using low-quality content
• Using too many keywords
• Building links in an unnatural way

If the search engine finds that the competitor website is in violation of its guidelines, it may penalize the website by lowering its ranking in the search results or by taking the website out of the index altogether.

Competitor reporting abuse is considered a black hat SEO technique because it is deceptive and can lead to penalties from search engines. If Google finds out that a website is using competitor reporting abuse, it may penalize the website by lowering its ranking in the search engine results pages (SERPs) or by taking the website out of the index altogether.

Here are some tips for avoiding competitor reporting abuse:

• Do not report a competitor’s website to a search engine unless you have a legitimate reason to believe that the website is violating the search engine’s guidelines.
• If you do report a competitor’s website, be sure to provide evidence to support your claim.
• Do not engage in competitor reporting abuse as a way to try to improve your own website’s ranking.

By following these tips, you can help to ensure that you are not using competitor reporting abuse.

13. Social Media Spams

This technique is called “social media spam.” It is a deceptive practice that involves sharing links on social media in a way that is not relevant or helpful to the users.

Social media platforms have guidelines that users must follow in order to avoid being blocked or penalized. These guidelines include things like:

• Sharing relevant and helpful content
• Not sharing the same content too many times
• Not sharing content that is spam or irrelevant

Social media spam is a way to try to get a website’s content seen by more people. However, it is a deceptive practice that can lead to negative consequences for the website owner, including:

• Being blocked by social media platforms
• Being penalized by search engines
• Damage to the website’s reputation

Here are some tips for avoiding social media spam:

• Share only relevant and helpful content on social media.
• Do not share the same content too many times.
• Do not share content that is spam or irrelevant.

By following these tips, you can help to ensure that your social media activity is not considered spam.

In addition to the social media guidelines mentioned above, there are also some specific things that website owners can do to avoid social media spam:

• Use a variety of social media platforms to share content. Don’t just focus on sharing content on one platform.
• Interact with other users on social media. Don’t just share content and then leave.
• Use relevant hashtags and keywords. This will help your content be seen by more people who are interested in it.

By following these tips, website owners can help to ensure that their social media activity is effective and does not lead to negative consequences.

14. Paid Link Clicks

This technique is called “paid links.” It is a deceptive practice that involves buying or selling links in order to improve a website’s ranking in search engine results pages (SERPs).

Search engines have guidelines that websites must follow in order to be eligible to rank in their search results. These guidelines include things like:

• Creating high-quality content
• Using relevant keywords
• Building links naturally

Paid links are considered a black hat SEO technique because they are deceptive and can lead to penalties from search engines. If Google finds out that a website is using paid links, it may penalize the website by lowering its ranking in the search results or by taking the website out of the index altogether.

There are many reasons why someone might use paid links. Some people do it to get quick results in search engine rankings. Others do it to save time and effort, rather than creating their own content or building links naturally. Still, others do it to try to cheat their competitors.

However, paid links are a risky practice. They can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using paid links.

Here are some tips for avoiding paid links:

• Do not pay for links.
• Build links naturally by creating high-quality content and sharing it on social media and other online platforms.
• Use relevant keywords in your content and on your website.

By following these tips, you can help to ensure that your website does not use paid links.

15. Domain Squatting

This technique is called “domain squatting.” It is a deceptive practice that involves purchasing a domain name that is similar to the domain name of a popular website.

Search engines have guidelines that websites must follow in order to be eligible to rank in their search results. These guidelines include things like:

• Creating high-quality content
• Using relevant keywords
• Building links naturally

Domain squatting is considered a black hat SEO technique because it is deceptive and can lead to penalties from search engines. If Google finds out that a website is using domain squatting, it may penalize the website by lowering its ranking in the search results or by taking the website out of the index altogether.

There are many reasons why someone might use domain squatting. Some people do it to try to sell the domain to the owner of the popular website for a profit. Others do it to try to redirect traffic to their own website.

However, domain squatting is a risky practice. It can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using domain squatting.

Here are some tips for avoiding domain squatting:

• Do not purchase a domain name that is similar to the domain name of a popular website.
• Do not try to sell or redirect traffic to a domain name that is similar to the domain name of a popular website.

By following these tips, you can help to ensure that your website does not use domain squatting.

16. Unrelated Meta Description

This technique is called “clickbait.” It is a deceptive practice that involves creating a meta description that is misleading or irrelevant to the content of the website.

Search engines have guidelines that websites must follow in order to be eligible to rank in their search results. These guidelines include things like:

• Creating high-quality content
• Using relevant keywords
• Building links naturally

Clickbait is considered a black hat SEO technique because it is deceptive and can lead to penalties from search engines. If Google finds out that a website is using clickbait, it may penalize the website by lowering its ranking in the search results or by taking the website out of the index altogether.

There are many reasons why someone might use clickbait. Some people do it to try to attract more visitors to their websites. Others do it to try to increase the number of clicks on their ads.

However, clickbait is a risky practice. It can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using clickbait.

Here are some tips for avoiding click bait:

• Make sure your meta description is accurate and relevant to the content of your website.
• Do not use misleading or sensational language in your meta description.
• Do not promise something that your website does not deliver.

By following these tips, you can help to ensure that your website does not use click bait.

17. Excesive Internal Linking 

This technique is called “over-optimization.” It is a deceptive practice that involves placing too many internal links in a content.

Search engines have guidelines that websites must follow in order to be eligible to rank in their search results. These guidelines include things like:

• Creating high-quality content
• Using relevant keywords
• Building links naturally

Over-optimization is considered a black hat SEO technique because it is deceptive and can lead to penalties from search engines. If Google finds out that a website is using over-optimization, it may penalize the website by lowering its ranking in the search results or by taking the website out of the index altogether.

There are many reasons why someone might use over-optimization. Some people do it to try to improve their website’s ranking quickly. Others do it to try to avoid competition from other websites.

However, over-optimization is a risky practice. It can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using over-optimization.

Here are some tips for avoiding over-optimization:

• Use internal links only when they are relevant and helpful to the content.
• Do not use too many internal links in a single content.
• Avoid using internal links in a way that is designed to manipulate search engines.

By following these tips, you can help to ensure that your website does not use over-optimization.

18. Sneaky Redirects

Redirects are used to send visitors from one page to another. When a page is moved to another page or website, it is necessary to redirect.

Redirects are also used in black hat SEO. It is similar to cloaking, in which there are two URLs, one for Google and one for visitors, to which visitors are redirected.

19. Malicious Behavior Pages

This technique is called “malicious behavior.” It is a deceptive practice that involves using a website to perform malicious actions, such as running unwanted software, displaying pop-up ads, or stealing personal information.

Search engines have guidelines that websites must follow in order to be eligible to rank in their search results. These guidelines include things like:

• Creating high-quality content
• Using relevant keywords
• Building links naturally

Malicious behavior is considered a black hat SEO technique because it is deceptive and can lead to penalties from search engines. If Google finds out that a website is using malicious behavior, it may penalize the website by lowering its ranking in the search results or by taking the website out of the index altogether.

There are many reasons why someone might use malicious behavior. Some people do it to try to make money by displaying ads or stealing personal information. Others do it to try to damage the reputation of a competitor.

However, malicious behavior is a risky practice. It can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using malicious behavior.

Here are some tips for avoiding malicious behavior:

• Do not use your website to perform any malicious actions.
• Make sure that your website is safe for visitors.
• Follow the guidelines set by search engines.

By following these tips, you can help to ensure that your website does not use malicious behavior.

20. Wrong Structure Data / Rich Snippet

This technique is called “wrong structured data.” It is a deceptive practice that involves using incorrect or misleading structured data to improve a website’s ranking in search engine results pages (SERPs).

Structured data is a way of organizing information on a website in a way that is easy for search engines to understand. It can be used to provide additional information about a website, such as its ratings, reviews, or location.

Search engines have guidelines that websites must follow in order to be eligible to use structured data. These guidelines include things like:

• The structured data must be accurate and complete.
• The structured data must be used in a way that is relevant to the content of the website.

Wrong-structured data is considered a black hat SEO technique because it is deceptive and can lead to penalties from search engines. If Google finds out that a website is using wrong structured data, it may penalize the website by lowering its ranking in the SERPs or by taking the website out of the index altogether.

There are many reasons why someone might use the wrong structured data. Some people do it to try to improve their website’s ranking quickly. Others do it to try to avoid competition from other websites.

However, wrong-structured data is a risky practice. It can lead to penalties from search engines, legal action from the original author or publisher, and damage to the reputation of the website that is using wrong structured data.

Here are some tips for avoiding wrong-structured data:

• Only use structured data that is accurate and complete.
• Use structured data in a way that is relevant to the content of your website.
• Follow the guidelines set by search engines.

By following these tips, you can help to ensure that your website does not use wrong structured data.

How to report black hat SEO

Sure, here is the translation of the Hindi text you provided:

How to report black hat SEO

Black hat SEO techniques are deceptive and can lead to penalties from search engines. If you see a website that is using black hat SEO techniques, you can report it to Google.

To report a website for black hat SEO, you can use the Google Search Console webmaster tools. To do this, follow these steps:

1. Log in to your Google Search Console account.
2. Click on the “Manual Actions” tab.
3. Click on the “New Manual Action” button.
4. Select “Black hat SEO” from the drop-down menu.
5. Enter the URL of the website that you are reporting.
6. Provide as much information as possible about the black hat SEO techniques that you have seen.
7. Click on the “Submit” button.

Google will review your report and take appropriate action.

Here are some things to keep in mind when reporting black hat SEO:

• Make sure that you are reporting a legitimate website that is using black hat SEO techniques.
• Provide as much information as possible about the black hat SEO techniques that you have seen.
• Be respectful and professional in your report.

By reporting black hat SEO, you can help to keep the search engine results pages fair and accurate.

Here are some additional tips for reporting black hat SEO:

• Use screenshots or other evidence to support your claims.
• If possible, include the date and time that you saw the black hat SEO techniques.
• If you know the identity of the website owner, include that information as well.

The more information you can provide, the more likely it is that Google will take action against the website.

Conclusion

Friends, through this article, I have tried to explain to you what is Black Hat SEO? What is Black Hat SEO and what is Spamdexing?

In this article, I have also told 20 Easy Ways to do Black Hat SEO, which if you follow, you can also do Black Hat SEO for your website very easily.

It also explained the pros and cons of Black Hat SEO, according to which you can decide whether to use Black Hat SEO on your website or not. I have also given some information about how to prepare a report for Black Hat SEO.

I hope you have understood this article well. If you found this article helpful, share it with your friends and do not forget to comment below.

FAQ: Black Hat SEO क्या है

मैंने Internet पर Research करते समय देखा है कि Black Hat SEO Kya Hai? इससे Related बहुत लोगों के Questions हैं जिसमें से कुछ Important Questions के Answer में अपने इस Article में दे रहा हूँ।

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