Technical SEO Guide for beginners

What is technical SEO, and how is it done? Do you have a good understanding of it? When doing SEO, we often focus only on On-Page and Off-Page SEO, but Technical SEO is also very important in SEO. It’s something that often goes unnoticed by many bloggers.

If you’ve written excellent content and built backlinks but your content isn’t getting indexed and ranked, then you need to understand that there may be some technical issues that need to be addressed. But how do you do technical SEO? Do you know about it? If not, then this article is going to be very important for you.

In this blog post, I will explain what Technical SEO is and what essential aspects are involved in it. Understanding these aspects is crucial because if your article doesn’t rank even after doing On-Page SEO and Off-Page SEO, you can investigate these factors.

This article is going to be very interesting, so make sure not to miss any points. Let’s start by understanding what Technical SEO is.

What Is Technical SEO

Technical SEO is entirely distinct from Off-Page SEO, On-Page SEO, and Local SEO. In Technical SEO, the analysis focuses on the structure of your website. It plays a significant role in SEO. Without proper Technical SEO, running your website effectively is challenging.

In Technical SEO, you need to optimize your website for crawling, indexing, and rendering, ensuring that Google encounters no obstacles in ranking your blog posts. In other words, Technical SEO encompasses all the technical aspects related to your website that you need to fix.

According to Pavan Agrawal, the founder of this website, all the work done to strengthen the technical foundation of any website, separate from content, falls under the domain of Technical SEO.

In summary, I want to emphasize that every task you perform to improve the technical aspects of your website, distinct from your content, constitutes Technical SEO.

Now, let’s understand why it is crucial to gain knowledge of technical SEO.

Why is Technical SEO Important

Have you ever solved a math problem without using a formula? Have you skipped a chapter in your textbook and still taken an exam? No, right? Doing anything without fully understanding it can be risky. Similarly, assuming that your work is complete with just On-Page SEO and Off-Page SEO without grasping Technical SEO is a mistake.

Let’s assume you’ve done your On-Page and Off-Page SEO for your website, but if there’s an issue with crawling and indexing your post, will it rank on Google? No, it won’t. You first need to understand what technical issues are preventing your blog post from ranking on Google. Technical SEO also assists in Local SEO.

That’s why having knowledge of Technical SEO is crucial. So, let’s understand how you can improve the Technical SEO of your website.

How to Improve the Technical SEO of Website: 16 Important Components


Do you want to improve the Technical SEO of your website? If yes, then it’s essential to understand these 15 critical components because Technical SEO encompasses all these elements that you can address to enhance your website.

1. Domain

The name on which your website is registered is called a domain. For example, “Deepawaliseotips.com” is the domain name for my website. A domain name is an address that helps internet users reach your website.

There are countless domain names available on the internet, and you can use various extensions like .in, .xyz, .club, .edu, .store, .net, among others. However, the most important and widely used extension is .com, which you are likely familiar with.

It’s true that choosing a domain name that aligns with your website’s content is often a good practice. This can make it easier for people to understand what your website is about. However, I understand that sometimes, when you’re starting a website and you may not be well-versed with all the best practices, you might choose a domain name that’s not a perfect match for your content, as was the case with “Deepawali.co.in.”

It’s important to remember that while an ideal domain name can certainly be an advantage, the quality of your content and your website’s overall user experience are even more critical factors for success. If your content is valuable and engaging, users may come to associate your website with its content, regardless of the domain name.

If your website has grown and you now have a clearer focus, it’s always possible to consider rebranding with a new domain name that better reflects your content and goals.

2. Web Hosting

When a website provider stores all the data of a website on a single server, allowing anyone accessing that server to view the data, it’s referred to as web hosting.

This data is presented on the server through various codes but is stored on a hard drive. You can also host your website on your own computer.

Website servers have limitations that depend on your website’s size and traffic. You can choose from various hosting options like shared, VPS, managed, reseller, based on your requirements. If you’re starting a website, it’s a good idea to begin with shared hosting because it’s quite cost-effective.

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3. Server Location

The location where your website is hosted, and where all of your website’s data is stored, is known as the server location. This location can be anywhere in the world, whether it’s in the US, India, or elsewhere.

To ensure fast loading times for your website, it’s essential to choose a server location that aligns with the audience you are targeting. This can have a significant impact on your website’s ranking. For example, if you are targeting a US audience, it’s a good idea to host your website’s server in New York. If your target audience is in India, then setting the server location in Asia is a wise choice.

4. Page Speed


The term “Page Speed” refers to the load time of a specific webpage on a website. Many bloggers often confuse website speed and page speed, but these are two different concepts. Page speed is the load time for an individual webpage, while website speed is the load time for the entire website.

Page speed is a crucial aspect of technical SEO. After publishing an article, it’s essential to perform a speed test on the webpage to ensure that there are no issues with its loading time. This test helps you determine if your webpage is experiencing any loading problems. To check page speed, you can use Google’s Page Speed Test platform.

Google Page speed test kya hai

5. Website Design and Structure


The design you choose for your website, which is visible to your visitors and contributes to enhancing the user experience, is what we call website design. The better the design or structure of your website, the more enjoyable the content reading experience for your readers. In today’s time, what’s visually appealing tends to attract more attention.

However, it’s crucial to be mindful not to import a design that is too heavy. Such a design can increase your website’s load time, and Google may not rank your website as a result.

Note: It’s important to remember that for at least the first 6 months, don’t focus too much on design and structure. Instead, concentrate on your website’s speed. After that, gradually make changes to your website’s design.

6. SSL Certificate

An SSL certificate, also known as a TLS (Transport Layer Security) certificate, is what enables your website to transition from HTTP to HTTPS. It secures the data present on your website’s server by using SSL/TLS encryption when transmitting data over the internet. The public key needed to decrypt this encrypted information is installed on your website.

As a result, when a reader visits your website, all the information is transmitted securely. Google introduced this feature to secure user information. Installing an SSL certificate on your website is essential for Google to rank it higher in search results.

7. Website Errors

When you encounter a three-digit code upon trying to access a page on a website, that page is referred to as an Error Page. Such errors can occur due to your mistake or technical issues on the server. It’s crucial to rectify these errors as soon as possible, as they can have a significant impact on your website’s search ranking.

Some important error page codes include 401, 403, 404, 500, 502, 503, and 504. If any of these codes appear when you try to access a page on your website, it needs to be fixed promptly. Error pages play a crucial role in technical SEO and can affect the reader’s experience as well.

8. URL Structure

URL structure is the complete structure of your website’s domain, which includes the protocol, your website’s name, extension, and the path to the webpage. When defining your website’s URL structure, it’s essential not to include any dates or years. Otherwise, your webpage may stop ranking in Google search results after some time.

An ideal URL structure would look like “https://deepawaliseotips.com/technical-seo-guide.” If your website’s URL structure follows this pattern, you’re on the right track. If not, you’ll need to make adjustments.

9. Broken Links

When a website owner deletes a published blog post on their website, but the link to that post is added to someone else’s content, if a reader clicks on that link, they may encounter a “404 Not Found Error” or “Page Not Found” error. This is what’s known as a Broken Link.

If you find any broken links on your website, it’s essential to remove them. Otherwise, they can have a significant impact on your website’s ranking. To check for broken links, you can use tools like Ahrefs’ free broken link checker, which provides information about broken links related to every webpage on your website.

10. AMP


AMP, short for Accelerated Mobile Pages, is a free HTML framework launched by Google, primarily designed for mobile users. It aims to make websites load faster on mobile devices. To set up your website for mobile users using AMP, you need to install certain plugins that convert your website into AMP format. When you access your website on a desktop, it will look the same, but on mobile devices, it will appear slightly different.

These plugins bypass heavy codes on your website, significantly improving its speed on mobile devices. Since the majority of internet users access the web on mobile devices, it’s essential to consider installing AMP on your website to enhance the user experience and improve loading times for mobile users.

11. Crawling & Indexing


Crawling and Indexing are two distinct but interconnected processes. Many bloggers often confuse them. When Googlebots analyze the content of your webpage, it’s called crawling. And when that content becomes capable of being displayed on Google’s search results pages, it’s called indexing.

So now you know what Crawling and Indexing are. Let’s say you’ve written an article; to get it indexed in Google, you need to first submit it to Google Console. This allows Google to rank your blog post in its search results.

12. Robot.txt


Robot.txt is a text file that informs search engine bots about which webpages on your website should be crawled and indexed. It’s part of the Robot Exclusion Protocol (REP), which helps control how bots access your website.

In the Robot.txt file, you provide permissions to bots to access your website, and you specify which parts of your website they can access. You can create a Robot.txt file for your website with the help of tools like Sureoak, and this file should be placed in the root folder of your website for it to work effectively.

13. XML Sitemap


An XML sitemap is a list of pages on your website that you want to be indexed by search engines like Google. You’re correct that Google bots don’t typically open your website and crawl it in the way that users do. Instead, they often go directly to your website’s sitemap and use it to navigate and analyze your website.

Having an XML sitemap is beneficial for both your website and Google. It helps Google quickly crawl and index your website, which can lead to faster ranking of your articles on Google. To create a sitemap for your website, you can use online tools or plugins, and once you’ve generated your sitemap, it should be submitted to Google Console so that Google can better understand your website’s structure and links.

You can check our comprehensive guide on how you install sitemap in wordpress and blogger platform

14. Google Search Console


Around 60 to 70% of the work in Technical SEO is related to Google Search Console, where you receive information about all the technical aspects related to your website. That’s why it’s essential to understand Google Search Console thoroughly. It displays various metrics, and it is distinct from Google Analytics. I have observed that some bloggers tend to confuse Google Analytics and Google Search Console.

Google Webmaster and Google Search Console are essentially the same. Previously, all technical aspects were visible in Google Webmaster, but Google removed it and introduced a new platform called Google Search Console. Therefore, you need to connect your website to Search Console so that Google can analyze your website.

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15. Canonical URL

Canonical URL is related to technical SEO and is used to indicate to Google, and other search engines, which version of a webpage should be considered the primary or original one when duplicate content exists on your or other websites. It doesn’t impact the experience for readers; it’s primarily for search engines to understand which version of the content to rank.

Google typically prioritizes original and fresh content for ranking, but sometimes, you might need to publish the same content on two different websites or URLs. In such cases, it can be challenging for Google to determine which one to rank and which one to ignore.

For example, on an e-commerce site like Amazon, you might see multiple product options, each with a different URL based on color, shape, or size, but they all represent the same product. To address this, you specify the canonical URL, which is the preferred version of the page that you want Google to consider as the main one for ranking. You can set the canonical URL using tools like the Yoast plugin.

16. CDN

A Content Delivery System (CDN) is a group of servers that helps accelerate the loading of assets on your website and provides security against cyberattacks. You might be wondering why I’ve included CDN in technical SEO when it doesn’t seem directly related to SEO.

The reality is that I understand the importance of CDNs and that your website’s security is indeed a crucial aspect of SEO. Your website’s security is essential to maintain its integrity and protect it from various threats, which can significantly impact your SEO efforts.

I’ve experienced cyberattacks on my own website, Deepawali.co.in, multiple times. In these instances, I have relied on CDN and other plugins to safeguard my website. If a website is compromised, you can lose everything. Therefore, I strongly recommend connecting your website to a CDN. The good news is that many CDN services, such as Google and Cloudflare, offer free options, making it accessible for everyone to enhance website performance and security.

Conclusion: Technical SEO

In the end, I’d like to emphasize that if you want to rank your website on Google, you need to perform not only On-Page and Off-Page SEO but also Technical SEO. It’s not too difficult to do, as I’ve mentioned several technical aspects related to SEO in this article. Following these practices can help you improve your SEO.

I believe you now have a good understanding of what Technical SEO is. I’ve made every effort to explain it in this article. If you still have any questions or if something is unclear, please feel free to leave a comment. I can also create a video explaining Technical SEO further if needed.

I’ve observed that many bloggers have not provided much information about Technical SEO on the internet. Some bloggers may not even realize that it’s a crucial part of SEO. While they may be aware of these technical aspects, they may not consider them as SEO elements.

So, after reading this article, do you now consider Technical SEO as a vital part of SEO? If yes, please let me know in the comment section below.

FAQ: Technical SEO


Now, you should have a good understanding of what Technical SEO is. However, many people face some common issues and have questions about Technical SEO. To help you address those problems, I’ve provided answers to some frequently asked questions below:

Q1. What is a Technical SEO Audit, and how is it done?

A1: A Technical SEO audit helps you identify and fix any technical issues on your website. It involves manually examining your website for technical problems, as there is no specific tool for this task.

Q2. What is the AMP format?

A2: After installing an AMP theme, the AMP format is the look and feel of your website on mobile devices. It differs significantly from traditional mobile pages and loads very quickly.

Q3. How fast should a website load?

A3: Website speed depends on various factors such as website design, content, server location, and more. However, your website should ideally load within 2 seconds to provide a good user experience. Slower load times can negatively affect your website’s performance.

1 thought on “Technical SEO Guide for beginners”

  1. Deepak Kumar Puri

    Dhanyavad sir ,Bahot hi jyada mehanat karke likha hai aapne is post par, aap ne wo har basics batein jo ki bahot hi jyada zaroori hoti hain wo har chhoti se chhoti aor badi se badi jankari ko hum sabhi ke saath me Share kiya hai,iske liye Dil se shukriya !

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